Golden Rules of Vlogging
Creating a successful vlog channel is no easy task. You have to make sure you stick to an upload schedule, create original content, etc. It’s pretty hard work, so it requires quite a bit of determination, passion for what you do, and motivation to keep going.
However, there are a few things that all vlog channels share that you can learn from in order to make the process a little easier and bring you more success faster. So, here are the 6 “golden rules” of successful vlogging.
Set goals for your vlog
What do you want to achieve on your channel? How many subscribers do you want to reach? Do you want to make an income from your vlogs? If so, how much? Do you want to become the most popular vlogger in your genre? Do you want all of these things?
Setting goals and milestones for your channel will give you a sense of direction. If you don’t know where you want to go with your channel, then you won’t be sure of what actions to take that will give you the most success. So, take a few minutes to sit down and write short-term and long-term goals for your YouTube channel, as well as ways you could achieve said goals. This will give you a basic guide to follow that will make things less stressful and give you more motivation.
Choose the niche that best suits you
It’s good to create content on a subject you’re passionate about; however, you also want to make sure that this subject will bring in viewers and eventually monetize if you’re wanting to earn money from your videos. In order to make a substantial income, you want to make sure that the subjects you cover in your vlogs are ones that people are interested in seeing. Some popular topics include makeup, gaming, health and fitness, fashion, and movie reviews. But of course, there are many more. Take some time to look into trending topics on YouTube and find one that you would be interested in making content based around.
Identify your audience and find out what they want to see
It is important that you recognize your target audience. What is their age range? Are they mostly males, females, or even balance? What specific aspects of a genre are they most interested in?
The more you know about your target audience, the more ideas for content you’ll have, and the more views you’ll get. When the audience gets the content they’re looking for, they’ll be more likely to come back to your channel and to recommend it to others.
Make sure you’re consistent with your uploads
Stick to an upload schedule as much as possible. Even vloggers who have millions of subscribers stick to their upload schedule so that they can keep said subscribers.
A successful channel requires commitment. Stay committed to your uploads and make sure you post content on a regular (but reasonable) schedule to ensure your audience stays around for more.
Choose quality over quantity
No one is going to want to view your channel if you have hundreds of videos that are of low quality. Instead, focus on creating the highest quality videos you can and uploading them at a reasonable pace.
Finding equipment for high-quality content is a fairly easy process, and doesn’t have to be expensive. There are plenty of cameras, external microphones, editing programs, and lighting stalks that you can find for a low price that is of high quality. Therefore, there is no excuse for low-quality content. Once again, if you upload very often, but your videos are of no substance, viewers won’t be sticking around for very long.
To ensure you gain and keep subscribers, make sure that your videos are of high quality, both in the content itself and in their visuals, audio, and editing.
Part of the appeal of a vlog channel is its sense of gaining a connection with another person. Through your vlogs, your audience can have a sense of a personal connection with you. One way to achieve this is to share some stories from your life on your vlog. Stories that can teach or help others, stories that may make the audience feel less alone, or even stories that will make viewers laugh.
Treat your audience as though they’re your friends. Welcome them into aspects of your life and they will be more likely to stick around to see more.