Vlogging: Guide for Newbies & Beginners
Blogging is increasingly not just a necessity, but a commercial way to make money online by writing about a variety of topics. But as times change, so do new trends that bring with them novelties. Vlogging has started to replace the blog, and it seems to us, in drastic measures.
WHAT EXACTLY IS A VLOG?
A vlog is a means of communication with the target group – the audience, by recording a video of the author. It’s a blog in video form only. Instead of writing articles, the author of the vlog captures himself as he addresses the audience to the camera, and publishes it on a chosen platform – most often YouTube.
Taking Google’s statistics, which show that compared to 2016 and today, the number of YouTubers having over a million subscribers has increased by an incredible 75%. Most of these creators are not just children with cameras walking and filming around, but serious entrepreneurs and business people who make their approach to the audience to a higher level.
HOW TO BECOME A VLOGGER?
To become a vlogger, you must be ready to film yourself and to present yourself publicly. No matter what the goal of your vlogging is, you will be the main character. Of course, there are a few more things you need to pay attention to, and you can read about them below.
1) DETERMINE THE NAME OF THE VLOG AND ITS TOPIC
A blog starts similarly, doesn’t it? Find an effective name that will correlate with you and the things you do, because that name will most likely become your brand as well.
Then you need to choose the topic that occupies you or the one that you want to deal with on your vlog. These can be topics from everyday life, topics that are not talked about so much, or those that capture the public’s attention in any way. Make sure you always choose those topics that are current but count on each topic to find its followers over time.
2) GET TO KNOW THE COMMUNITY AND THE WAY THEY WORK
It’s always good to consider other people doing a similar job as you. Take a look at a few vlogs from your branch, some of the most popular or the ones that get your attention. Notice their work pattern, how they record, the way they edit video, attitudes. All of this can help you build the way you work and improve your vlog.
Whatever the topic of your vlog, make sure the videos aren’t monotonous and if they hold the attention of viewers. Present creatively and unique topics that may not have been viewed from that angle so far. It’s a surefire way to build an audience that will come back to you.
3) CREATE YOUR SETUP
Vlogging reflects its charm in the visual aesthetics and the quality of the video it provides. Think about what your main setup will be in which you will shoot most often. Will it be some minimalist corner in your house, what is the lighting like? Will the background sound bother you to record, how much light reaches you, etc.
Also, think about how you will present yourself, what clothes you will wear, and whether the whole setup fits the theme of your vlog.
4) FIND THE EQUIPMENT
There are no crafts without tools, and in this case, a smartphone with an HD camera will be enough to get you started. There is no need to spend money on expensive cameras when the video quality from the phone will be decent enough. Of course, you can consider investing in a better camera, microphone, or some tripod.
As for editing, it may take some time to learn, and it will improve the overall impression of the vlogs. If you are new to this, go to the most basic tasks and then apply them to your videos over time. There are a lot of quality programs that will help you edit the video without a lot of prior skills.
Public appearances, even in front of the camera in your room, can bring nervousness. It will happen that you forget what you wanted to say, that you mispronounce words, etc., but that is nothing that practice cannot fix. Spend as much time as possible in front of the camera to get used to its presence, and thus become more natural and relaxed when vlogging.
Seek the opinion of your friends and the environment, their feedback on your work. That way you will know if you are moving in the right direction and if your content is satisfactory.
6) KEEP THE AUDIENCE’S ATTENTION
No matter how good and useful your information was, if you don’t present it in a way that will entertain the audience, most of the work is in vain. Find a way that will be familiar and enjoyable to you, and yet authentic enough and easy to understand to hold the viewer’s attention.
7) DETERMINE THE SCHEDULE OF THE VLOG
It is important to determine the mode of operation and at what time you will record, edit, and post vlogs. Determine whether to record on a weekly, monthly, or even daily basis, on which days you will post videos. Create a routine that you and your audience will get used to because people like accurate and precise interpreters.
It’s not a bad idea to record a few videos in advance, and then just publish them in some time frame. This will ensure that you always have regular posts on your vlogging account.
8) PROMOTE YOUR VLOG
Let people know about your work, bring the audience to your videos. The easiest way to do this is through the social networks and channels you frequently use, so your Twitter or Instagram account will be the best kind of help. If you have previously done some kind of blogging or public exposure on the Internet, use this to attract people to your vlogs.
Now that you have laid the foundation, it is time to build your vlog further. Experience and improvement will come with time, but make sure that your content is high quality and fun at all times, and that you still enjoy what you do.